What if, instead of a dozen red roses, you showed up with a beautiful wild flower bouquet? What if instead of vanilla ice cream, you showed up with strawberry cheesecake ice cream? What if, instead of diamond jewelry, you showed up with fine gemstone jewelry?

See, there is something that is exceptionally wonderful about NOT going for the obvious choice – in veering from the script. When you go for the not-so-obvious choice, it requires a little more thought. It requires you to think more about the gift. I means you look for something that is more representative of your relationship, whatever that relationship may be.

For instance, if you have an anniversary in September, try sapphire jewelry. Sapphire is the September birthstone. As an anniversary gift, it could mark the birth of your marriage. Perhaps your significant other is very interesting in conservation and the environment. Why go with diamond jewelry when emerald gemstone jewelry could have so much more symbolic meaning? You could even put a new twist on an old combination; instead of white diamonds and red roses, try white roses and red ruby jewelry.

Fine gemstone jewelry often makes better financial sense as well. For the most part, colored gemstones cost considerably less than diamonds. This allows you to get bigger stones, and often more daring designs, when you choose fine gemstone jewelry instead of diamond jewelry.

Too often, when people think jewelry, they automatically think diamond jewelry. While SuperJeweler.com has many, many pieces of diamond jewelry, our biggest goal is making sure you get the perfect piece of jewelry, and sometimes fine gemstone jewelry is the perfect choice!

SuperJeweler is an American company that is so proud to have an American workforce, but also to offer the best deals we can to the American public and beyond. We also recognize and honor the sacrifices that have been made by American veterans. Theirs is a sacrifice that can never be repaid, but it can be recognized.

In honor of Veterans Day, on Wednesday, November 11, 2009, we will be offering a very special deal in our Deal of the Day section: Our Purple Heart Pendant for just $49.

If you are on the SuperJeweler email list, you also know that we sent out a special email sale in honor of Military Family Appreciation Week. The sacrifices made by our men and women in uniform are just one type of sacrifice. Families of the enlisted also make a sacrifice. And while we are so proud those who serve, the families who support them also deserve recognition for the sacrifices they make, too.

One of the ways we honor those currently enlisted and their families is by offering free shipping to APO mailboxes. We figure that you come to SuperJeweler.com because we have fair prices; we wouldn’t want you to have to spend the difference on shipping your purchase halfway around the world. So we do it for you.

With the holidays afoot, and so many loved ones far from home, we just want you to know that you can buy men’s diamond rings, engagement rings, diamond earrings, or whatever from SuperJeweler, and we’ll cover the shipping costs for you.

Now there is a new way to buy jewelry. It’s called One and Done from SuperJeweler. Here’s how it works.

Each day, we scan our inventory reports and find a list of items for which we only have one left in stock. Then we take an item from that list and mark it way down and put it on our One and Done page. As soon as it sells, it’s gone forever!

What does this mean for you? First, it means that you get another way to save money on some great jewelry; everybody loves that part. It also means that, every day, you have a new chance to get an item that has been a customer favorite. After all, there is only one left, right?

With the holidays coming up soon, everybody is looking for a deal. And every day, One and Done will feature new engagement rings, diamond earrings, fine gemstone jewelry, and more. Many of the items featured will be less than $100. It’s the perfect way to get something special for that special someone … especially if that special someone is you!

Check out SuperJeweler’s One and Done page now, bookmark it, and come back every day!

One thing that has not changed, however, is that people still get married; they still have anniversaries; they still have birthdays; Mother’s Day and Valentine’s Day still come around. In short, regardless of the economy, we still celebrate special occasions. And we do it with gifts.

In times like these, jewelry becomes an even more valuable gift. This happens for a number of reasons:

• Jewelry retains its value during economic downturns. Ever wonder why you see 25 of those “We’ll buy your gold jewelry!” commercials every night? It’s because gold jewelry, diamond jewelry and fine gemstone jewelry retain their value better than … well … real estate, for example.
• Along with retaining its economic value, jewelry also retains its sentimental value. While flowers last a few days and candy gets eaten, jewelry is a gift that lasts a lifetime. It’s not just high-priced jewelry either. Years from now, you will look back at the engagement ring you received. You won’t see it as an inexpensive engagement ring, though. You’ll see it as a memento of that stage of your life, and how far your relationship has come.
• The choices available in jewelry are almost limitless. SuperJeweler.com, for instance, carries nearly 3,000 items in stock. They vary by carat weights, metal grades, and yes, by price. This ensures that you can find the perfect piece of jewelry for any occasion at a price you can afford … even in a recession.

While there is no single answer to fixing the economy, knowing about the value of jewelry in a down economy can help you make better gift-giving decisions…decisions that will last a lifetime.

For a few suggestion, we recommend items from our diamond stud earrings, wedding bands, and right hand diamond rings collections.