Super Jeweler

In our last post, we talked about white gold, specifically answering the question: Where Does White Gold Come From? Another question worth asking before making any jewelry purchase is whether the diamonds are real or fake. (As an interesting aside, a created diamond is not necessarily a fake diamond, but that is a topic for another post.)

In short, there are a number of ways to tell if a diamond is real. Professional jewelers have a variety of options at hand, and each one requires a certain degree of technical expertise and equipment. Because diamonds and cubic zirconium (CZ) reflect light in different ways, an ultraviolet light test is one option.

To tell if a diamond is real, a professional will likely use a tool called a loupe, which is just a small 10x magnifying glass, to take a closer look at the internal characteristics of the stone. Doing this, a professional can easily tell if a diamond is real or fake.

Of course, most people aren’t professionals, nor do they have a loupe lying around the house. For the average person, you can tell if a diamond is real by subjecting it to a very simple heat test.

A diamond, because of its very molecular makeup, does not hold heat. Therefore, if you breathe on a stone and the fog from your breath stays on the surface for a moment, you can be assured that this is most likely a real diamond. Remember, however, it is very important that the stone be absolutely clean before the breath test to ensure you are applying the heat from your breath directly to the stone.

If you want to be 100% sure, though, just buy from SuperJeweler. We use real diamonds in every piece of diamond jewelry we sell. We don’t even carry any kind of CZ jewelry. So all the diamond rings, diamond stud earrings, diamond bracelets and more that you see on our site are 100% the real deal.

November is Giveaway Month at SuperJeweler.com. Starting today we are launching four (yes, four) great new contests! Entering is easy and you can win some incredible jewelry just in time for the holidays.

Here’s the skinny:

Enter SuperJeweler’s Big Twitter Giveaway
Enter for your chance to win 1ct Diamond Hoop Earrings valued at $749!
Enter SuperJeweler’s Big MySpace Giveaway
Enter for your chance to win a 3/4ct Diamond Butterfly Ring in Two Tone 14k Gold valued at $899!
Enter SuperJeweler’s Big Facebook Giveaway
Enter for your chance to win the item of your choice from SuperJeweler.com!
Enter SuperJeweler’s Big Bloggers Giveaway
Enter for your chance to win 1/2ct Diamond Stud Earrings valued at $295!

With four new ways to win from SuperJeweler, this is going to be a November to remember. Keep in mind, however, that all of these contests end on Wednesday, November 25, 2009. So don’t wait to enter. Just follow the links above and you are on your way.

Is November great, or what?

Let’s face it, walking into a jewelry store is a lot like walking into a bank. People dressed in suits looking over guarded goods. You have to ask permission to touch the merchandise. And they often hide the price tag. How often have you loved a set of diamond stud earrings, then had them taken out of the case … only to get the sticker shock of a lifetime? We’ve all been there.

Now there is a new way to buy jewelry. It’s called One and Done from SuperJeweler. Here’s how it works.

Each day, we scan our inventory reports and find a list of items for which we only have one left in stock. Then we take an item from that list and mark it way down and put it on our One and Done page. As soon as it sells, it’s gone forever!

What does this mean for you? First, it means that you get another way to save money on some great jewelry; everybody loves that part. It also means that, every day, you have a new chance to get an item that has been a customer favorite. After all, there is only one left, right?

With the holidays coming up soon, everybody is looking for a deal. And every day, One and Done will feature new engagement rings, diamond earrings, fine gemstone jewelry, and more. Many of the items featured will be less than $100. It’s the perfect way to get something special for that special someone … especially if that special someone is you!

Check out SuperJeweler’s One and Done page now, bookmark it, and come back every day!

Recent news reports indicate that a majority of economists believe the recession is over. For most people, however, the effects of the recession will continue to linger. The recession has taught us a few things, though. It has taught us that turning off lights and watching the thermostat aren’t just good for the environment, but are also money savers. It has taught us that taking your lunch to work is a suitable alternative to going out to lunch everyday. Most importantly, it has taught us about value: how much you get for how much you spend.

One thing that has not changed, however, is that people still get married; they still have anniversaries; they still have birthdays; Mother’s Day and Valentine’s Day still come around. In short, regardless of the economy, we still celebrate special occasions. And we do it with gifts.

In times like these, jewelry becomes an even more valuable gift. This happens for a number of reasons:

• Jewelry retains its value during economic downturns. Ever wonder why you see 25 of those “We’ll buy your gold jewelry!” commercials every night? It’s because gold jewelry, diamond jewelry and fine gemstone jewelry retain their value better than … well … real estate, for example.
• Along with retaining its economic value, jewelry also retains its sentimental value. While flowers last a few days and candy gets eaten, jewelry is a gift that lasts a lifetime. It’s not just high-priced jewelry either. Years from now, you will look back at the engagement ring you received. You won’t see it as an inexpensive engagement ring, though. You’ll see it as a memento of that stage of your life, and how far your relationship has come.
• The choices available in jewelry are almost limitless. SuperJeweler.com, for instance, carries nearly 3,000 items in stock. They vary by carat weights, metal grades, and yes, by price. This ensures that you can find the perfect piece of jewelry for any occasion at a price you can afford … even in a recession.

While there is no single answer to fixing the economy, knowing about the value of jewelry in a down economy can help you make better gift-giving decisions…decisions that will last a lifetime.

For a few suggestion, we recommend items from our diamond stud earrings, wedding bands, and right hand diamond rings collections.

The red carpet at the Oscars is where the world turns for fashion cues. And while diamonds are to be expected, diamond necklaces weren’t as prominent this year as they have been in the past. Diamond earrings, however, made a very strong showing.

While Penelope Cruz opted for a stunning diamond necklace, other starlets were sporting gorgeous diamond earrings. Most notable were Anna Hathaway, Kate Winslet, and Nathalie Portman. All of whom are sure to set off a real trend in diamond earrings. The best part about diamond earrings is that there are a number of different diamond earring styles that can all bring a different look to any outfit you pair them with.

If you are looking at adding some diamond earrings to your collection, here are some pointers:

• Diamond stud earrings are like the blue jeans of jewelry. They go with anything and are almost always a good choice.
• Diamond hoop earrings come in a variety of sizes. Smaller hoops are what most women will opt for. Larger hoops can sometimes seem grandiose. If your outing is very special, however, larger hoops are sure to make a splash.
• Diamond circle earrings are a little bigger than diamond hoop earrings, and will hang off the ear a little bit. This is the look that is really coming into favor right now. Partly, this is because people are looking at diamond earrings as a way to make a statement. And partly it is because diamond circle earrings come in a variety of different styles, so you are sure to find some that match you perfectly.
• Journey diamond earrings are a big seller at SuperJeweler.com. The elegance of the journey curve is naturally beautiful and, frankly, no other diamond earrings go better with a little black dress.

Still, the ultimate guide is to know your style first. The shape of your face will have an effect upon how certain diamond earrings will work for you. If diamond circle earrings make your face look unusually thin, then perhaps journey diamond earrings give you the accentuation you need. Remember, jewelry should compliment your natural beauty, not try to change it.

At SuperJeweler.com, we carry a great selection of diamond earrings at a variety of prices, so you can look great at a price you can also feel great about.