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	<title>The SuperJeweler Blog</title>
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	<link>http://superjewelerblog.com</link>
	<description>Really Nice Jewelry. Really Low Prices.</description>
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		<title>Happy Birthday Ralph!!</title>
		<link>http://superjewelerblog.com/2012/02/10/happy-birthday-ralph/</link>
		<comments>http://superjewelerblog.com/2012/02/10/happy-birthday-ralph/#comments</comments>
		<pubDate>Fri, 10 Feb 2012 18:40:06 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[The SuperJeweler Family]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=422</guid>
		<description><![CDATA[Happy Birthday to our head of production, Ralph!!  Since Ralph joined us, its been a standing tradition to give him extra  love on his cake&#8230; ya know, cause he&#8217;s old as dirt and all! Love you Ralph! &#160;]]></description>
			<content:encoded><![CDATA[<p>Happy Birthday to our head of production, Ralph!!  Since Ralph joined us, its been a standing tradition to give him extra  love on his cake&#8230; ya know, cause he&#8217;s old as dirt and all!</p>
<p>Love you Ralph!</p>
<p style="text-align: center;"><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Ralph-Bday.jpg"><img class="aligncenter  wp-image-487" title="Ralph Bday" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Ralph-Bday-768x1024.jpg" alt="" width="614" height="819" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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			<media:title type="html">Ralph Bday</media:title>
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		<title>BCBG Fall 2012 Collection New York Fashion Week</title>
		<link>http://superjewelerblog.com/2012/02/09/bcbg-fall-2012-collection-new-york-fashion-week/</link>
		<comments>http://superjewelerblog.com/2012/02/09/bcbg-fall-2012-collection-new-york-fashion-week/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 18:39:15 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[bcbg]]></category>
		<category><![CDATA[beige]]></category>
		<category><![CDATA[color blocking]]></category>
		<category><![CDATA[fall 2012]]></category>
		<category><![CDATA[heels]]></category>
		<category><![CDATA[mustard]]></category>
		<category><![CDATA[new york fashion week]]></category>
		<category><![CDATA[purple]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=404</guid>
		<description><![CDATA[ Enter the gorgeous world of strong deep colors arranged in fantastic geometric color blocking fashions.  Toss in a spot of fur &#38; you have BCBG&#8217;s Fall 2012 collection.  Lean tailored lines were smartly used for this loose flowing fabric collection upping the wearable level of just about every piece. While mustards and burnt oranges were the starring [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-2.jpg"><img class="aligncenter size-full wp-image-405" title="BCBG Fall 2012-2" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-2.jpg" alt="BCBG Fall 2012-2" width="544" height="600" /> </a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-3.jpg"><img class="aligncenter size-full wp-image-406" title="BCBG Fall 2012-3" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-3.jpg" alt="BCBG Fall 2012-3" width="521" height="600" /></a>Enter the gorgeous world of strong deep colors arranged in fantastic geometric color blocking fashions.  Toss in a spot of fur &amp; you have BCBG&#8217;s Fall 2012 collection.  Lean tailored lines were smartly used for this loose flowing fabric collection upping the wearable level of just about every piece.</p>
<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-29.jpg"><img class="aligncenter size-full wp-image-407" title="BCBG Fall 2012-29" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-29.jpg" alt="BCBG Fall 2012-29" width="622" height="650" /></a></p>
<p>While mustards and burnt oranges were the starring colors, pops of purple &amp; beige served to bring a playful nature into the overall looks.  The use of fur was very evident in this collection, bringing the complete looks to a more earthy organic feel.</p>
<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-18.jpg"><img class="aligncenter size-full wp-image-409" title="BCBG Fall 2012-18" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-18.jpg" alt="BCBG Fall 2012-18" width="425" height="650" /></a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-21.jpg"><img class="aligncenter size-full wp-image-412" title="BCBG Fall 2012-21" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-21.jpg" alt="BCBG Fall 2012-21" width="501" height="650" /></a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-23.jpg"><img class="aligncenter size-full wp-image-414" title="BCBG Fall 2012-23" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-23.jpg" alt="BCBG Fall 2012-23" width="321" height="650" /></a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-25.jpg"><img class="aligncenter size-full wp-image-416" title="BCBG Fall 2012-25" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-25.jpg" alt="BCBG Fall 2012-25" width="464" height="650" /></a>The shoes were stunning in both smokey blacks &amp; rustic red&#8217;s.  BCBG purses &amp; clutches were worn with flare.  Not only was fur used here again, but also some finely selected snake skin touches.</p>
<p>&nbsp;</p>
<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-10.jpg"><img class="aligncenter size-full wp-image-418" title="BCBG Fall 2012-10" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-10.jpg" alt="BCBG Fall 2012-10" width="534" height="650" /></a></p>
<p>There weren&#8217;t many major accessory pieces here with the exception of the handbags.  However we know these fall favorite looks will pair very well with large chunky necklaces &amp; heavy bracelets.  Some of the lighter, more softly moving piece only require a touch of diamonds, perhaps a nice dangle earring.</p>
<p>Think gold &amp; think thick.  These very stylish designs scream for complimentary statement jewelry.  I&#8217;m getting visions of yellow gold chain link with woven leather of similar colors through the links.  Pair with a strong fashion ring, &amp; your well on your way!  We love BCBG!</p>
<p style="text-align: center;"><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-19.jpg"><img class="aligncenter size-full wp-image-410" title="BCBG Fall 2012-19" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-19.jpg" alt="BCBG Fall 2012-19" width="650" height="495" /></a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-20.jpg"><img class="aligncenter size-full wp-image-411" title="BCBG Fall 2012-20" src="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-20.jpg" alt="BCBG Fall 2012-20" width="650" height="347" /></a> *All Photography by Jessica Hardy</p>
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			<media:title type="html">BCBG Fall 2012-18</media:title>
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		<media:content url="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-19.jpg" medium="image">
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		<media:content url="http://superjewelerblog.com/wp-content/uploads/2012/02/BCBG-Fall-2012-20.jpg" medium="image">
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		<title>Lauren Moffatt&#8217;s School For Wayward Girls-Fashion Week February 2012</title>
		<link>http://superjewelerblog.com/2012/02/08/lauren-moffatts-school-for-wayward-girls-fashion-week-february-2012/</link>
		<comments>http://superjewelerblog.com/2012/02/08/lauren-moffatts-school-for-wayward-girls-fashion-week-february-2012/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 22:00:41 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[fashion week]]></category>
		<category><![CDATA[lauren moffatt]]></category>
		<category><![CDATA[nyc]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=388</guid>
		<description><![CDATA[To kick off our Fashion Week, we got things going with the Lauren Moffatt show down in Soho.  We were greeted with the shell of an old NYC school house turned event space.  Lauren&#8217;s people knew they had something here &#38; whipped this into the most darling of school houses.  Every detail was considered, with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-4.jpg"><img class="aligncenter size-full wp-image-394" title="Lauren Moffat Show Feb 2012-4" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-4.jpg" alt="Lauren Moffat Show Feb 2012-4" width="576" height="395" /></a>To kick off our Fashion Week, we got things going with the Lauren Moffatt show down in Soho.  We were greeted with the shell of an old NYC school house turned event space.  Lauren&#8217;s people knew they had something here &amp; whipped this into the most darling of school houses.  Every detail was considered, with my personal favorite being the writing on the walls if you will!</p>
<p style="text-align: center;"><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-1.jpg"><img class="alignnone size-full wp-image-391" title="Lauren Moffat Show Feb 2012-1" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-1.jpg" alt="Lauren Moffat Show Feb 2012-1" width="162" height="277" /></a> <a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-3.jpg"><img class="alignnone size-full wp-image-393" title="Lauren Moffat Show Feb 2012-3" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-3.jpg" alt="Lauren Moffat Show Feb 2012-3" width="186" height="461" /></a> <a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-5.jpg"><img class="size-full wp-image-395 aligncenter" title="Lauren Moffat Show Feb 2012-5" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-5.jpg" alt="Lauren Moffat Show Feb 2012-5" width="435" height="576" /></a></p>
<p>Sadly this wasnt a very accessory heavy show, so we dont have a whole lot to report on in that regard.  The designs are definitely young, fresh faced, &amp; sure to smarten up any fashionista&#8217;s wardrobe!</p>
<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-6.jpg"><img class="aligncenter size-full wp-image-396" title="Lauren Moffat Show Feb 2012-6" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-6.jpg" alt="Lauren Moffat Show Feb 2012-6" width="576" height="384" /></a></p>
<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-9.jpg"><img class="aligncenter size-full wp-image-390" title="Lauren Moffat Show Feb 2012-9" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-9.jpg" alt="Lauren Moffat Show Feb 2012-9" width="364" height="576" /></a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-6.jpg"> </a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-8.jpg"><img class="aligncenter size-full wp-image-398" title="Lauren Moffat Show Feb 2012-8" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-8.jpg" alt="Lauren Moffat Show Feb 2012-8" width="384" height="576" /></a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-6.jpg"> </a><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-7.jpg"><img class="aligncenter size-full wp-image-397" title="Lauren Moffat Show Feb 2012-7" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-7.jpg" alt="Lauren Moffat Show Feb 2012-7" width="576" height="384" /></a></p>
<p>The show itself was a departure from  your standard runaway affair, opting to instead set up lifestyle rooms allowing the models to interact with the school house set, playing the parts of teacher &amp; student.  Guests were asked to instead of sitting, move around the 2 rooms, geting a real 360 view of the designs.  It was a breath of air from typical runway shows, inviting guest to emerse themselves fully in the creative direction that Lauren &amp; her team were after.</p>
<p><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-2.jpg"><img class="aligncenter size-full wp-image-392" title="Lauren Moffat Show Feb 2012-2" src="http://superjewelerblog.com/wp-content/uploads/2012/02/Lauren-Moffat-Show-Feb-2012-2.jpg" alt="Lauren Moffat Show Feb 2012-2" width="576" height="292" /></a></p>
<p style="text-align: center;">*All Photography by Jessica Hardy</p>
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		<title>New York Fashion Week Kicks Off In 2 Short Days!</title>
		<link>http://superjewelerblog.com/2012/02/07/new-york-fashion-week-kicks-off-in-2-short-days/</link>
		<comments>http://superjewelerblog.com/2012/02/07/new-york-fashion-week-kicks-off-in-2-short-days/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 19:17:16 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[accessories]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[fashion week]]></category>
		<category><![CDATA[nyc]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=382</guid>
		<description><![CDATA[So perhaps your asking yourself&#8230;.what exactly does that mean for you, our fantastic SuperJeweler loyals!  Exciting news really!  We have gained access into a few shows this season &#38; we are simply giddy over it!  We are ready for our taste of whats coming down the fashion pipe lines, this way we can be sure [...]]]></description>
			<content:encoded><![CDATA[<p>So perhaps your asking yourself&#8230;.what exactly does that mean for you, our fantastic SuperJeweler loyals!</p>
<p style="text-align: center;"><a href="http://superjewelerblog.com/wp-content/uploads/2012/02/new-york-fashion-week-.jpg"><img class="aligncenter size-full wp-image-383" title="New York Fashion Week" src="http://superjewelerblog.com/wp-content/uploads/2012/02/new-york-fashion-week-.jpg" alt="New York Fashion Week" width="498" height="381" /> </a>Exciting news really!  We have gained access into a few shows this season &amp; we are simply giddy over it!  We are ready for our taste of whats coming down the fashion pipe lines, this way we can be sure to have the perfect accessories, right at your finger tips&#8230; at our always stellar prices of course!  We want to make sure that you look fresh with a collection that is in trend and on fire!</p>
<p style="text-align: center;">Keep an eye out in the next few days for updates on our fashion week experience, lots of photos, &amp; maybe a touch of live blogging!  Things are about to get a lot more trendy around here!</p>
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			<media:title type="html">New York Fashion Week</media:title>
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		<title>Buy Cheap Diamond Earrings Online</title>
		<link>http://superjewelerblog.com/2011/11/29/buy-cheap-diamond-earrings-online/</link>
		<comments>http://superjewelerblog.com/2011/11/29/buy-cheap-diamond-earrings-online/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 21:16:15 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=366</guid>
		<description><![CDATA[Finding cheap diamond earrings is very difficult. With the cost of precious metals such as gold sky high and diamond prices rising every single month, you can spend hundreds or even thousands of dollars on all kinds of diamond earrings. One of the best ways to find the very best prices on diamond earrings is [...]]]></description>
			<content:encoded><![CDATA[<p>Finding cheap diamond earrings is very difficult. With the cost of precious metals such as gold sky high and diamond prices rising every single month, you can spend hundreds or even thousands of dollars on all kinds of diamond earrings. One of the best ways to find the very best prices on diamond earrings is to buy online at a legitimate website. A website like superjeweler.com<br />
Our website is not only legitimate, it offers quality merchandise. SuperJeweler.com sells quality cheap diamond earrings of all kinds from diamond studs to diamond hoop earrings. All of the diamonds and gems sold over $199.99 on the website are real and appraised by the World Gemological Laboratory. This organization was founded to protect consumers from fake diamonds and other gems. They grade each and every gemstone you buy from this website and you will get a appraisal card with the particular information of the exact gemstone, including any diamonds that you may purchase.<br />
With a wide variety of quality diamond earrings, finding the ones you wish to purchase is quite easy. When buying online at a website, the way the site is set up can make a huge difference. Superjeweler.com has pages for cheap diamond earrings from under $99 to over $2000. You can search by diamond size from ¼ ct all the way to 1 ¼ ct and more. Additionally you can also search the site by type. The website features diamond stud earrings, diamond hoop earrings, circle earrings, diamond fashion earrings, three diamond earrings, journey diamond earrings and platinum diamond earrings.<br />
When looking for cheap diamond earrings of all kinds, choosing a smaller stone size will of course save you money. Choosing a metal alloy or metal plating may help lower the price as well. With the current price of gold alone breaking historical records, choosing other metals may be the best way to save money on diamond earrings. Another way to save a bit of cash is to choose a simpler design. Intricate designs will naturally be more expensive where diamond studs, which may not be as fancy, can still give you a head turning effect for less money. Finally you may want to choose a diamond that is slightly imperfect in order to save money. Odds are you won’t be able to really notice with an untrained eye and it could save you hundreds of dollars. Being smart about your budget and what you can afford can help you narrow down choices and find something beautiful.<br />
Check out really amazing Cheap Diamond Earrings at:<br />
<a href="http://www.superjeweler.com/fine-cheap-diamond-earrings/default.asp">http://www.superjeweler.com/fine-cheap-diamond-earrings/default.asp</a></p>
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		<title>An Important Announcement From SuperJeweler</title>
		<link>http://superjewelerblog.com/2011/08/12/an-important-announcement-from-superjeweler/</link>
		<comments>http://superjewelerblog.com/2011/08/12/an-important-announcement-from-superjeweler/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 14:22:58 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[wedding bands]]></category>
		<category><![CDATA[clearance jewelry]]></category>
		<category><![CDATA[matching wedding bands]]></category>
		<category><![CDATA[silver jewelry]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=360</guid>
		<description><![CDATA[As of September 1st, however, SuperJeweler will have to make our first large-scale price changes. We have been offering the best jewelry prices online for a decade and we don’t take changes like this lightly. To that end, we also wanted to share with you some ways to continue saving money, even with the changes.]]></description>
			<content:encoded><![CDATA[<p>Hi Friends,</p>
<p>If you have been following the news lately, you may have seen that the prices of gold and diamonds have risen to all-time highs. As we write this, for example, gold is at $1,753.20 per ounce. This didn’t happen overnight and we at SuperJeweler have been doing the best to hold the line on prices for years in the face of rising costs.</p>
<p>As of September 1st, however, we will have to make our first large-scale price changes. We have been offering the best jewelry prices online for a decade and we don’t take changes like this lightly. To that end, we also wanted to share with you some ways to continue saving money, even with the changes.</p>
<p>First, you still have some time before September 1st gets here. That allows you to still buy at current prices – most of which were set when gold was still $999 per ounce. </p>
<p>Next, silver is (and has always been) a much more affordable alternative to gold. At SuperJeweler we have a huge array of <a href="http://www.superjeweler.com/silver-and-diamond-jewelry/Silver-And-Diamond-Jewelry.asp?icid=blog081211">silver jewelry</a>, which has pricing that doesn’t hinge on the price of gold.</p>
<p>With our <a href="http://www.superjeweler.com/Rings/matching-wedding-band-selection.asp?icid=blog081211">matching wedding bands</a> creator, you can <b>save an additional 10%</b> when you pick a matching wedding bands set from SuperJeweler.</p>
<p>Also, we have recently bolstered our collection of <a href="http://www.superjeweler.com/fashion-jewelry/default.asp?icid=blog081211">fashion jewelry</a> to include items that are not made of gold or diamonds. These fun and affordable pieces include Murano glass, Swarovski crystal, alternative metals, and more.</p>
<p>Finally, our <a href="http://www.superjeweler.com/clearance-jewelry/default.asp?icid=blog081211">clearance jewelry</a> section will continue to showcase the very best clearance and closeout deals on the ‘net… and that’s not going anywhere.</p>
<p>We appreciate your understanding. And we re-affirm our commitment to offering really good jewelry at really low prices.</p>
<p>Thanks,<br />
The SuperJeweler Team</p>
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		<title>Shopping For Jewelry When the Price of Gold Goes Up</title>
		<link>http://superjewelerblog.com/2011/07/19/shopping-for-jewelry-when-the-price-of-gold-goes-up/</link>
		<comments>http://superjewelerblog.com/2011/07/19/shopping-for-jewelry-when-the-price-of-gold-goes-up/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 21:42:50 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[different types of gold]]></category>
		<category><![CDATA[price of gold]]></category>
		<category><![CDATA[silver jewelry]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=350</guid>
		<description><![CDATA[If you are a SuperJeweler customer, the change in gold prices doesn't effect you at all really. Some jewelry stores adjust their prices when the price of gold goes up. At SuperJeweler, however, we make a commitment to keep our prices low and we do this in a number of different ways.]]></description>
			<content:encoded><![CDATA[<p><a href="http://superjewelerblog.com/wp-content/uploads/2011/07/sparkling-gold.jpg"><img src="http://superjewelerblog.com/wp-content/uploads/2011/07/sparkling-gold-210x300.jpg" alt="Sparkling Gold" title="Sparkling Gold" width="210" height="300" class="alignright size-medium wp-image-353" /></a>If you have been paying attention to the news lately, you may have seen that the price of gold is sky high at the moment, roughly $1,600 per ounce. This is a common occurrence actually. When economies slow, the price of gold goes up. It&#8217;s something that jewelers watch carefully so we can adjust prices if need be.</p>
<p>So what does that mean for the price of jewelry?</p>
<p>If you are a SuperJeweler customer, it doesn&#8217;t effect you at all really. Some jewelry stores adjust their prices when the price of gold goes up. At SuperJeweler, however, we make a commitment to keep our prices low and we do this in a number of different ways:</p>
<p><b>Different Types of Gold</b><br />
A couple of years ago, we did a blog post on <a href="http://superjewelerblog.com/2009/10/15/what-are-the-types-of-gold/">different types of gold</a>. You can follow that link for a more detailed breakdown, but I&#8217;ll sum it up like this. The lower the karatage of the gold (i.e., 18k gold, 14k gold, 10k gold), the lower the ratio of 100% pure gold in the piece. For instance, 18k gold is 75% pure gold, while 10k gold is 41.6% pure gold. </p>
<p>SuperJeweler offers jewelry in 24k, 18k, 14k, and 10k gold for a few reasons. We believe our customers should have choices. If budget allows for 18k gold and that&#8217;s what our customer wants, that&#8217;s what she gets. If the customer loves the look of gold, but has a smaller budget or little concern about karatage, then she will be pleased with the 10k gold.</p>
<p>From our position, this allows us to maintain prices better in time of increased gold prices. That&#8217;s because a 10k gold ring has nearly half the amount of pure gold as an 18k gold ring. In that respect, the increase in gold prices only applies half as much, making it easier for us to absorb the change and keep prices lower for you, while still offering the same beautiful gold jewelry.</p>
<p><b>Metals Other Than Gold</b><br />
Last year, we really started increasing our offerings in <a href="http://www.superjeweler.com/silver-and-diamond-jewelry/Silver-And-Diamond-Jewelry.asp">Silver Jewelry</a>. We consistently get feedback from customers who enjoy it as an alternative to white gold or platinum. In that time, the silver jewelry section has really taken on a life of its own. </p>
<p>To that end we also offer other metals, too. Check out our <a href="http://www.superjeweler.com/Earrings/platinum-diamond-earrings.asp">Platinum Diamond Earrings</a>, <a href="http://www.superjeweler.com/mens-jewelry/titanium-and-tungsten-wedding-bands.asp">Titanium and Tungsten Wedding  Bands</a>, and even <a href="http://www.superjeweler.com/mens-jewelry/stainless-necklaces-and-bracelets.asp">Stainless Steel Necklaces and Bracelets</a></p>
<p>We want you to have choices that are both adorable and affordable. That&#8217;s why we maintain a commitment to offering jewelry in metals in addition to gold.</p>
<p><b>Artisan Jewelry</b><br />
If you have been following our <a href="http://www.superjeweler.com/IOD/default.asp">Deal of the Day</a> section, you will see that we have featured some gorgeous new jewelry from our <a href="http://www.superjeweler.com/fashion-jewelry/default.asp">Fashion Jewelry</a> section. These pieces are SUPER affordable and include Murano glass pendants, bead jewelry, fine crystal jewelry, and even pretty white shell jewelry. The absence of gold in almost all of these pieces make them completely independent of changes in the price of gold, so you know that, despite the price of gold, these items will always remain very affordable.</p>
<p>At SuperJeweler, we have maintained a steadfast commitment to offering our customers beautiful jewelry at really low prices. We just want you to be assured that, even though the price of gold may be high right now, our prices at SuperJeweler are not. <a href="http://www.superjeweler.com/">Shop with SuperJeweler today</a>!</p>
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		<title>What Are The 4 C&#8217;s of Diamond Buying?</title>
		<link>http://superjewelerblog.com/2011/06/24/what-are-the-4-cs-of-diamond-buying/</link>
		<comments>http://superjewelerblog.com/2011/06/24/what-are-the-4-cs-of-diamond-buying/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 14:37:50 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Diamond Rings]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=342</guid>
		<description><![CDATA[If you have been looking for diamond jewelry, you have probably had more than one freind tell you about the "4 C's" of diamond buying. Today, we are going to dig into what exactly the 4C's are and why each is important.]]></description>
			<content:encoded><![CDATA[<p><a href="http://superjewelerblog.com/wp-content/uploads/2011/06/4cs.jpg"><img src="http://superjewelerblog.com/wp-content/uploads/2011/06/4cs.jpg" alt="The 4 C&#039;s of Diamond Buying" title="The 4 C&#039;s of Diamond Buying" width="250" height="250" class="alignright size-full wp-image-343" /></a>If you have been looking for diamond jewelry, you have probably had more than one friend tell you about the &#8220;4 C&#8217;s&#8221; of diamond buying. Today, we are going to dig into what exactly the 4 C&#8217;s are and why each is important. We&#8217;ll even talk about the 5th C that you all think about, but don&#8217;t like to talk about so much.</p>
<p>So just when did all of this 4 C&#8217;s business come about? The 4 C&#8217;s system we know as the accepted standard for grading and classifying diamonds was created by the Gemological Institute of America (GIA) in the &#8217;40s and &#8217;50s. In fact, as part of our continued dedication to excellence, the staff at SuperJeweler features several members whom hold degrees or certificates from the GIA.</p>
<p>The 4 C’s: Carat, Color, Clarity and Cut.</p>
<ul>
<li><b>Carat –</b> This is the easiest of the 4 C&#8217;s to explain. Simply put a diamond on a scale, the carat (ct) is the diamond&#8217;s weight. Carat weight was originally based on the equivalency to grains of sand; yesterday&#8217;s 4-grainer is today’s 1ct.</li>
<p><br/></p>
<li><b>Color -</b> This represents&#8230; wait for it&#8230; the color of the diamond! The grading for diamond color is from D (colorless) to Z (yellow or brown)  It is important to note that color is not the color of the diamond if the diamond color has been enhanced, such as in this <a href="http://www.superjeweler.com/ItemDetail/.25ct-right-hand-diamond-ring-with-pave-white-and-blue-diamonds-7087.asp?icid=blog_062411">1/4ct Right Hand Diamond Ring with Pave White and Blue Diamonds</a>.  For GIA purposes, color represents the natural color of the diamond. The scale begins at D because the colored gemstone industry had already begun using A, B, and C to distinguish the color of gemstones.</li>
<p><br/></p>
<li><b>Clarity –</b> In the simplest of terms, clarity represents the amount, type, and location of inclusions (or imperfections) in the diamond.  An expert gemologist will use magnification to look through the diamond to accurately determine the clarity.</li>
<p><br/></p>
<li><b>Cut -</b> Many people think this is the single most important of the 4 C&#8217;s. Cut does not refer to the shape, such as brilliant cut, marquise, princess, etc.  Cut actually refers to how close the actual diamond has been polished (or cut) to the exact proportions required to produce the maximum fire and brilliance.</li>
</ul>
<p>A diamond is valued based on all these factors, which when combined, together determine how far from perfect the diamond is. It should not be inferred, however, that a diamond that is not perfect is not rare or valuable. Indeed, most mined diamonds are not gem quality. In fact roughly 80% of all mined diamonds are <i>not</i> gem quality.  This brings us to the 5th C&#8230; </p>
<ul>
<li><b>Cost -</b> It&#8217;s just a simple fact: Not everyone can afford to buy the perfect diamond. Most people, however, can still afford to find the perfect diamond for them at SuperJeweler.</li>
</ul>
<p>At SuperJeweler, we combine all 5 C’s to offer you the best diamond jewelry at the most affordable prices, from <a href="http://www.superjeweler.com/Rings/DiamondEngagement_ByPrice.asp?price=1&#038;icid=blog_062411">cheap engagement rings</a> to <a href="http://www.superjeweler.com/Eternity-Band/all-eternity-bands.asp?icid=blog_062411">diamond eternity bands</a> and everything in between. When you add our 60-day money back guarantee and lifetime warranty, we are confident that you&#8217;ll have a piece of diamond jewelry that not only addresses the 4 C&#8217;s, but puts a smile on the face of the one you love. And we think that is even more important than the 4C&#8217;s.</p>
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		<title>The Difference Between a Round Diamond and a Brilliant Cut Diamond</title>
		<link>http://superjewelerblog.com/2011/06/10/the-difference-between-a-round-diamond-and-a-brilliant-cut-diamond/</link>
		<comments>http://superjewelerblog.com/2011/06/10/the-difference-between-a-round-diamond-and-a-brilliant-cut-diamond/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 22:22:35 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[brilliant diamonds]]></category>
		<category><![CDATA[round diamonds]]></category>
		<category><![CDATA[tolkowsky]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=338</guid>
		<description><![CDATA[One of the most common misconceptions with diamond jewelry is that cuts and shapes are the same thing. They, in fact, are not. One of the most common areas this misconception presents itself is with regard to the difference between a round diamond and a brilliant cut diamond.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.superjeweler.com/itemdetail/1ct-Hearts-and-Arrows-Diamond-Stud-Earrings-in-18k-White-Gold-G-H-Color-SI3-Clarity-2179.asp?icid=blog061011"><img src="http://superjewelerblog.com/wp-content/uploads/2011/06/round-brilliant-cut-diamond-earrings-300x300.jpg" alt="1ct Hearts &amp; Arrows Diamond Earrings in 18k White Gold" title="1ct Hearts &amp; Arrows Diamond Earrings in 18k White Gold" width="300" height="300" class="alignright size-medium wp-image-339" /></a>One of the most common misconceptions with diamond jewelry is that cuts and shapes are the same thing. They, in fact, are not. One of the most common areas this misconception presents itself is with regard to the difference between a round diamond and a brilliant cut diamond.</p>
<p>If you have been looking at jewelry, you may have noticed the words round and brilliant have been used interchangeably. While this is a pretty common practice, a round diamond refers to a basic <i>shape</i> that many <i>cuts</i> of diamonds can be. A round brilliant cut diamond (also known as the Tolkowsky Brilliant) first debuted in 1919 as the creation of engineer Marcel Tolkowsky, when he was just 20 years old. </p>
<p>Tolkowsky’s findings quickly became the standard for diamond cutting and polishing.  His mathematical calculations created a diamond cut for maximum fire and brilliance. Today, 92 years later, it is still the standard for diamond cutting. In fact, the term &#8220;ideal cut&#8221; is used to represent a diamond that is cut to <a href=http://en.wikipedia.org/wiki/Round_brilliant"  rel="nofollow">exact proportions</a> Tolkowsky determined.</p>
<p>A round diamond, on the other hand, is simply the shape of the diamond. Prior to Tolkowsky’s findings, round diamonds where also known as miner cuts, old European cuts and single cuts, just to name a few.  </p>
<p>Today, there are many trademarked names representing an ideal cut diamond, check out  these <a href="http://www.superjeweler.com/itemdetail/1ct-Hearts-and-Arrows-Diamond-Stud-Earrings-in-18k-White-Gold-G-H-Color-SI3-Clarity-2179.asp?icid=blog061011">1ct Hearts &#038; Arrows Diamond Earrings in 18k White Gold</a>. These <a href="http://www.superjeweler.com/Earrings/default.asp?icid=blog061011">diamond earrings</a> from SuperJeweler feature Hearts and Arrows diamonds. Tolkowsky cut diamonds are also known as hearts and arrows diamonds because, if you look at one through a microscope, you will see hearts through the top of the diamond and arrows through the bottom. </p>
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		<title>Do Pearls Really Come From Oysters?</title>
		<link>http://superjewelerblog.com/2011/06/03/do-pearls-really-come-from-oysters/</link>
		<comments>http://superjewelerblog.com/2011/06/03/do-pearls-really-come-from-oysters/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 15:24:27 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Gemstone Jewelry]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[pearl jewelry]]></category>

		<guid isPermaLink="false">http://superjewelerblog.com/?p=331</guid>
		<description><![CDATA[They don't call pearls the diamonds of the sea for nothing. That's because, in fact, pearls do come from oysters and other mollusks. ]]></description>
			<content:encoded><![CDATA[<p><a href="http://superjewelerblog.com/wp-content/uploads/2011/06/pearls-come-from-oysters.jpg"><img src="http://superjewelerblog.com/wp-content/uploads/2011/06/pearls-come-from-oysters-300x237.jpg" alt="Pearls Come From Oysters" title="Pearls Come From Oysters" width="300" height="237" class="alignright size-medium wp-image-332" /></a>They don&#8217;t call pearls the diamonds of the sea for nothing. That&#8217;s because, in fact, pearls do come from oysters and other mollusks. </p>
<p>Perhaps the better question might be: What&#8217;s the difference between natural pearls and man-induced pearls? And the answer is&#8230; not a whole lot. Let&#8217;s first take a look at how pearls are formed, then talk about the differences between natural and man-induced pearls.</p>
<p>A pearl occurs when some sort of irritant works its way into an oyster. Once the oyster recognizes a foreign element, it begins secreting a substance to surround that irritant to protect itself. It continues doing this, creating layer after layer, until the final result is a pearl.</p>
<p>Okay, so the difference between natural and man-induced pearls&#8230;</p>
<p>A natural pearl happens when the pearl-creating process occurs without any human intervention. That is, when an ocean current carries an irritant into an oyster. As such, a perfectly round or white natural pearl is extremely rare and priced as such. Like diamonds, natural pearls need perfect conditions to form on their own.</p>
<p>Man-induced pearls, also known as &#8220;cultured pearls,&#8221; on the other hand, can have the ideal conditions created. A cultured pearl is created when a person places the impediment&#8211;usually a mollusk shell called the &#8220;bead&#8221;&#8211;into the oyster or other mollusk. From there, the same process of pearl creation occurs as the oyster begins creating the secretion that eventually becomes the pearl.</p>
<p>Cultured pearls are created in large oyster farms, usually in Asia. In these conditions, the size of the pearl can be controlled because the time the pearl has had to grow can be measured. The more time an oyster has, the larger the pearl can grow. Because so many pearls can be created, &#8220;pearl farmers&#8221; can choose from the very best pearls for making jewelry like these <a href="http://www.superjeweler.com/ItemDetail/ItemDetail.asp?JwlKey=7496&#038;icid=blog_060311">12mm Shell Pearl Stud Earrings in Sterling Silver</a>.</p>
<p>SuperJeweler carries a fine selection of high-quality of pearl jewelry at amazing prices. Right now, it&#8217;s wedding season and <a href="http://www.superjeweler.com/bridal-party-jewelry.asp">pearl jewelry</a> is one of the most popular bridal party gifts you can give. Check out SuperJeweler selection of <a href="http://www.superjeweler.com/GemstoneJewelry/Pearl-Jewelry.asp">bridal party jewelry</a> today. </p>
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