SuperJeweler is an American company that is so proud to have an American workforce, but also to offer the best deals we can to the American public and beyond. We also recognize and honor the sacfrices that have been made by American veterans. Theirs is a sacrifice that can never be repaid, but it can be recognized.

In honor of Veterans Day, on Wednesday, November 11, 2009, we will be offering a very special deal in our Deal of the Day section: Our Purple Heart Pendant for just $49.

If you are on the SuperJeweler email list, you also know that we sent out a special email sale in honor of Military Family Appreciation Week. The sacrifices made by our men and women in uniform are just one type of sacrifice. Families of the enlisted also make a sacrifice. And while we are so proud those who serve, the families who support them also deserve recognition for the sacrifices they make, too.

One of the ways we honor those currently enlisted and their families is by offering free shipping to APO mailboxes. We figure that you come to SuperJeweler.com because we have fair prices; we wouldn’t want you to have to spend the difference on shipping your purchase halfway around the world. So we do it for you.

With the holidays afoot, and so many loved ones far from home, we just want you to know that you can buy men’s diamond rings, engagement rings, diamond earrings, or whatever from SuperJeweler, and we’ll cover the shipping costs for you.

Here are just a few of the most common questions (and answers) when it comes to buying the perfect piece of jewelry.

Q: If you have larger features, should you wear smaller pieces of jewelry to create an illusion of smallness?
A. No. Wear jewelry that is scaled to your size. Wearing pieces of jewelry that are too small or too large create a comparison effect, not a complementary effect. You want your jewelry to look like a natural extension of yourself. Wearing jewelry that is scaled properly will do just that.

Q. Can the right earrings contour your face?
A. Yes. If you have a well-defined chin, you can minimize it with gemstone earrings set close to the ear. If your face is rounded, you can add the illusion of length with diamond earrings that have some drop to them, like journey diamond earrings. If you have a longer nose, try larger earrings, but ones that do not outline the earlobe.

Q. Should you avoid wearing rings if you have ugly hands?
A. No. Keep in mind, the degree of attractiveness in any part of the body is always subjective. Most times, we are our own worst critics anyway, right? Take an objective look at your hands and be honest with yourself; are your fingers more like sticks or sausages? Are your palms narrow or squared? Ask more question like this, and stay honest in your answers. When you have a good objective sense of your hands, pick diamond rings that share the same characteristics as your hands/fingers. Remember, you want your jewelry act as a natural extension of your person.

Q. Is it okay to mix different types of jewelry?
A. Absolutely. The key, as we have mentioned, is knowing your features and what will work with them. If you are choosing pieces that will complement your features, you can mix and match because you’re features are the point point of reference from which other pieces have been selected. So, if you want to wear emerald gemstone jewelry with pearls, you can.

Keep these tips in mind the next time you are shopping for jewelry and you should find that you are more satisfied with your selection. And keep coming back to the SuperJeweler Blog; we’ll be offering up tips and tricks like this from time to time.

Now there is a new way to buy jewelry. It’s called One and Done from SuperJeweler. Here’s how it works.

Each day, we scan our inventory reports and find a list of items for which we only have one left in stock. Then we take an item from that list and mark it way down and put it on our One and Done page. As soon as it sells, it’s gone forever!

What does this mean for you? First, it means that you get another way to save money on some great jewelry; everybody loves that part. It also means that, every day, you have a new chance to get an item that has been a customer favorite. After all, there is only one left, right?

With the holidays coming up soon, everybody is looking for a deal. And every day, One and Done will feature new engagement rings, diamond earrings, fine gemstone jewelry, and more. Many of the items featured will be less than $100. It’s the perfect way to get something special for that special someone … especially if that special someone is you!

Check out SuperJeweler’s One and Done page now, bookmark it, and come back every day!

One thing that has not changed, however, is that people still get married; they still have anniversaries; they still have birthdays; Mother’s Day and Valentine’s Day still come around. In short, regardless of the economy, we still celebrate special occasions. And we do it with gifts.

In times like these, jewelry becomes an even more valuable gift. This happens for a number of reasons:

• Jewelry retains its value during economic downturns. Ever wonder why you see 25 of those “We’ll buy your gold jewelry!” commercials every night? It’s because gold jewelry, diamond jewelry and fine gemstone jewelry retain their value better than … well … real estate, for example.
• Along with retaining its economic value, jewelry also retains its sentimental value. While flowers last a few days and candy gets eaten, jewelry is a gift that lasts a lifetime. It’s not just high-priced jewelry either. Years from now, you will look back at the engagement ring you received. You won’t see it as an inexpensive engagement ring, though. You’ll see it as a memento of that stage of your life, and how far your relationship has come.
• The choices available in jewelry are almost limitless. SuperJeweler.com, for instance, carries nearly 3,000 items in stock. They vary by carat weights, metal grades, and yes, by price. This ensures that you can find the perfect piece of jewelry for any occasion at a price you can afford … even in a recession.

While there is no single answer to fixing the economy, knowing about the value of jewelry in a down economy can help you make better gift-giving decisions…decisions that will last a lifetime.

For a few suggestion, we recommend items from our diamond stud earrings, wedding bands, and right hand diamond rings collections.

One of the common symptoms of Lupus is what is known as The Lupus Butterfly – a purple rash that develops across the nose and cheeks of those who have Lupus. In working with the Illinois Chapter of the Lupus Foundation of America, we developed our own Lupus Butterfly; it is a 1/4ct diamond and amethyst butterfly pendant set in 14k white gold.

With every Lupus Butterfly Pendant we sell at SuperJeweler.com, we donate $60 to the Illinois Chapter of the Lupus Foundation of America. This donation helps educate people about Lupus and provide support for those who endure the effects of Lupus every day.

We ask you to help us make a difference and get an adorable piece of amethyst gemstone jewelry at the same time. And if you love the Lupus Butterfly Pendant as much as we do, then you may also want to explore our other fine gemstone jewelry as well.

Aquamarine Jewelry

March, like every month, has a native birthstone. All of you March babies know very well that Aquamarine is the birthstone for March. At SuperJeweler.com, we have some darling Aquamarine jewelry. Jewelry is always the perfect gift, and when it carries the special significance of being a birthstone, well… it’s just that much better.

Claddagh Jewelry

With St. Patrick’s Day on March 17th, there is no better time to take a look at Irish Claddagh jewelry like this adorable Claddagh ring. Right now SuperJeweler.com carries about eight Claddagh rings, but we are currently in the process if adding an entire Claddagh section to the site. So if you like the look of these rings, stay tuned and we’ll update you when the whole section is available.

Emerald Gemstone Jewelry

Also, because of St. Patrick’s Day, everybody flashes their green clothes and accessories. Sure, Emerald Gemstone Jewelry is beautiful any time of the year, but in March it seems especially appropriate. At SuperJeweler.com, we have a great assortment of emerald rings, emerald pendants, emerald earrings and more! Check it out, and wow ‘em this St. Patrick’s Day.

Wedding Bands

We sell a lot of engagement rings during the Christmas and Valentine’s Day seasons. So we know there are some of you out there planning weddings…maybe even romantic spring weddings. So…you’ll be looking for great deals on wedding bands.

If this is the case for you, we have set up a few specialty pages dedicated to womens wedding bands. mens wedding bands, and even matching wedding bands.

March Out With Something Great

These are just some of the reasons why March is a great jewelry month. Still, the best reason is between you and that special someone you care about. Remember, jewelry always makes a great gift and you don’t need a special holiday to give it!

Her name was Betty Jean. She was a mother of three. Grandmother of five, including me. She was born right before The Great Depression. As one of eight mouths to feed, she and her seven brothers and sisters spent most of their childhoods very poor and often hungry. In fact, until she died, she still saved bacon grease in Folgers cans…a carry over from Depression-era conservation.

What she lacked in wealth, she made up for in sheer determination and values. One of her sage bits of advice was, "When your motivation is love, your actions are always meaningful." Perhaps it was the love for her children and their need to have a father that led to her staying in an abusive relationship with a grandfather I never knew. A grandfather who could never hold a job, but always found money for alcohol. A grandfather who often hit her, and her children. And perhaps it was love that got up her nerve to divorce him in the early ’60s, figuring, finally, that no father is better than a bad father.

As a single mother providing for her three children, she worked 55-60 hour weeks on a Detroit assembly line. She was not assembling cars, but circuit boards for early computers. She worked in that factory for nearly 35 years – a feat that is almost unheard of in today’s workforce.

Through all of this, however, she always found time for her kids and, later, her grandkids. Getting them to stadiums to see their sports heroes play. Teaching tolerance in one of America’s most segregated cities, so that we would grow up prepared for an America of the future, not an America of the past. She sang lullabies, kissed boo-boos, wiped away tears, and lived for it, then served up homemade chocolate chip cookies.

Every thing I have learned about strength and perseverance, I have learned from her: Betty Jean.

On January 10, 2008, she lost her battle with cancer. I spoke to her that day. In between short breaths, her last words to me were: "Always be good."

While the details of this story may be unique to me, many of you have your own Betty Jean. She is your mother, your grandmother, your aunt, or your sister. She is a beacon of hope in a sometimes dark world. And she is the one person you can count on for strength, when you think you have none left.

In 2008, more than 182,000 new cases of breast cancer will be diagnosed. It will be diagnosed in the people we love. It we be diagnosed in the people whom we feel can overcome anything. And, many times, this cancer will be the one obstacle they won’t be able to overcome.

Susan G. Komen For The Cure is dedicated to finding ways to prevent and cure breast cancer so that your Betty Jean will be there for you and your kids for many more years to come.

At SuperJeweler.com, our reasons for helping are personal. So, I ask you, if you are looking to purchase a piece of jewelry this month, please think pink. And together, maybe we can all help find a cure for breast cancer.

Blue Diamond Jewelry

Make it a blue October for your sweetie with blue diamond jewelry from SuperJeweler.com! We have recently added a number of gorgeous pieces to our blue diamond jewelry selection. Whether your sweetie fancies white gold our yellow gold, you can find the perfect earrings, rings, or necklace. Now that’s blues you can use!

Black and White Diamond Jewelry

Just like some of the classic movies we love are set in black and white, get ready for some classic jewelry that is also set in black and white! Combining the sparkle of white diamonds with the character of black diamonds, our selection of black and white diamond jewelry is set in some really fun and attention getting designs.

Pink Jewelry

Finally, because Sweetest Day occurs during Breast Cancer Awareness Month, SuperJeweler.com gives you the opportunity to find a great gift for your sweetie and help fund breast cancer research at the same time! When you buy any piece of pink jewelry in the month of October, SuperJeweler.com will donate 20% of the profits to the Susan G. Komen Fund!

Whatever you choose, you can be assures you will get top rate customer service, free shipping, and a free gift as well. All in all, we think that’s a pretty sweet deal!