When we think of diamonds, we normally think of those clear and shiny gems that adorn our favorite jewelry. In fact, diamonds naturally come in most colors of the spectrum. This is because millions of years ago, certain impurities adhered to the carbon molecules that formed the diamond. In time, the constant pressure that forms a diamond from carbon also pressed the impurities, giving the diamond a different color.

Natural colored diamonds are extremely rare and, as such, usually cost a small fortune. Perhaps you have heard of The Hope Diamond, which, at 45.52ct, is one of the most famous diamonds in the world, and certainly the most famous blue diamond in the world.

In the early 1900’s, Sir William Crookes began experimenting with the effects of radiation on diamonds. To his surprise, his experiments created color enhanced diamonds; that is, normal diamonds changed colors when treated with different degrees of radiation. The only downside, and it was a biggie, was that, while these colored diamonds were beautiful, the levels of radiation they possessed made them unwearable.

Still, where one door closes, another one opens.

Crookes’ research led to the understanding that diamonds could, in fact, have their color altered, making colored diamonds accessible to the general public. In fact, in the past few years, a process known as High Pressure High Temperature Treatment (HPHT) has led to the creation of color enhanced diamonds that are both exquisitely beautiful and very affordable.

SuperJeweler carries color enhanced black, blue and brown diamonds, putting the beauty and character of colored diamonds in your jewelry box. In fact, these black diamond earrings are one of our absolute bestsellers! Check them out today.

You see makeover shows all the time. Some, like What Not To Wear, go into great detail to give you the tools to make informed choices about clothes and makeup. We’ve noticed, however, that these shows rarely talk about how to choose the right jewelry. Considering that jewelry is, by far, the most common accessory to any outfit, we though it would help if we offered our expertise in that area.

Here are just a few of the most common questions (and answers) when it comes to buying the perfect piece of jewelry.

Q: If you have larger features, should you wear smaller pieces of jewelry to create an illusion of smallness?
A. No. Wear jewelry that is scaled to your size. Wearing pieces of jewelry that are too small or too large create a comparison effect, not a complementary effect. You want your jewelry to look like a natural extension of yourself. Wearing jewelry that is scaled properly will do just that.

Q. Can the right earrings contour your face?
A. Yes. If you have a well-defined chin, you can minimize it with gemstone earrings set close to the ear. If your face is rounded, you can add the illusion of length with diamond earrings that have some drop to them, like journey diamond earrings. If you have a longer nose, try larger earrings, but ones that do not outline the earlobe.

Q. Should you avoid wearing rings if you have ugly hands?
A. No. Keep in mind, the degree of attractiveness in any part of the body is always subjective. Most times, we are our own worst critics anyway, right? Take an objective look at your hands and be honest with yourself; are your fingers more like sticks or sausages? Are your palms narrow or squared? Ask more question like this, and stay honest in your answers. When you have a good objective sense of your hands, pick diamond rings that share the same characteristics as your hands/fingers. Remember, you want your jewelry act as a natural extension of your person.

Q. Is it okay to mix different types of jewelry?
A. Absolutely. The key, as we have mentioned, is knowing your features and what will work with them. If you are choosing pieces that will complement your features, you can mix and match because you’re features are the point point of reference from which other pieces have been selected. So, if you want to wear emerald gemstone jewelry with pearls, you can.

Keep these tips in mind the next time you are shopping for jewelry and you should find that you are more satisfied with your selection. And keep coming back to the SuperJeweler Blog; we’ll be offering up tips and tricks like this from time to time.

Let’s face it, walking into a jewelry store is a lot like walking into a bank. People dressed in suits looking over guarded goods. You have to ask permission to touch the merchandise. And they often hide the price tag. How often have you loved a set of diamond stud earrings, then had them taken out of the case … only to get the sticker shock of a lifetime? We’ve all been there.

Now there is a new way to buy jewelry. It’s called One and Done from SuperJeweler. Here’s how it works.

Each day, we scan our inventory reports and find a list of items for which we only have one left in stock. Then we take an item from that list and mark it way down and put it on our One and Done page. As soon as it sells, it’s gone forever!

What does this mean for you? First, it means that you get another way to save money on some great jewelry; everybody loves that part. It also means that, every day, you have a new chance to get an item that has been a customer favorite. After all, there is only one left, right?

With the holidays coming up soon, everybody is looking for a deal. And every day, One and Done will feature new engagement rings, diamond earrings, fine gemstone jewelry, and more. Many of the items featured will be less than $100. It’s the perfect way to get something special for that special someone … especially if that special someone is you!

Check out SuperJeweler’s One and Done page now, bookmark it, and come back every day!

Recent news reports indicate that a majority of economists believe the recession is over. For most people, however, the effects of the recession will continue to linger. The recession has taught us a few things, though. It has taught us that turning off lights and watching the thermostat aren’t just good for the environment, but are also money savers. It has taught us that taking your lunch to work is a suitable alternative to going out to lunch everyday. Most importantly, it has taught us about value: how much you get for how much you spend.

One thing that has not changed, however, is that people still get married; they still have anniversaries; they still have birthdays; Mother’s Day and Valentine’s Day still come around. In short, regardless of the economy, we still celebrate special occasions. And we do it with gifts.

In times like these, jewelry becomes an even more valuable gift. This happens for a number of reasons:

• Jewelry retains its value during economic downturns. Ever wonder why you see 25 of those “We’ll buy your gold jewelry!” commercials every night? It’s because gold jewelry, diamond jewelry and fine gemstone jewelry retain their value better than … well … real estate, for example.
• Along with retaining its economic value, jewelry also retains its sentimental value. While flowers last a few days and candy gets eaten, jewelry is a gift that lasts a lifetime. It’s not just high-priced jewelry either. Years from now, you will look back at the engagement ring you received. You won’t see it as an inexpensive engagement ring, though. You’ll see it as a memento of that stage of your life, and how far your relationship has come.
• The choices available in jewelry are almost limitless. SuperJeweler.com, for instance, carries nearly 3,000 items in stock. They vary by carat weights, metal grades, and yes, by price. This ensures that you can find the perfect piece of jewelry for any occasion at a price you can afford … even in a recession.

While there is no single answer to fixing the economy, knowing about the value of jewelry in a down economy can help you make better gift-giving decisions…decisions that will last a lifetime.

For a few suggestion, we recommend items from our diamond stud earrings, wedding bands, and right hand diamond rings collections.

The red carpet at the Oscars is where the world turns for fashion cues. And while diamonds are to be expected, diamond necklaces weren’t as prominent this year as they have been in the past. Diamond earrings, however, made a very strong showing.

While Penelope Cruz opted for a stunning diamond necklace, other starlets were sporting gorgeous diamond earrings. Most notable were Anna Hathaway, Kate Winslet, and Nathalie Portman. All of whom are sure to set off a real trend in diamond earrings. The best part about diamond earrings is that there are a number of different diamond earring styles that can all bring a different look to any outfit you pair them with.

If you are looking at adding some diamond earrings to your collection, here are some pointers:

• Diamond stud earrings are like the blue jeans of jewelry. They go with anything and are almost always a good choice.
• Diamond hoop earrings come in a variety of sizes. Smaller hoops are what most women will opt for. Larger hoops can sometimes seem grandiose. If your outing is very special, however, larger hoops are sure to make a splash.
• Diamond circle earrings are a little bigger than diamond hoop earrings, and will hang off the ear a little bit. This is the look that is really coming into favor right now. Partly, this is because people are looking at diamond earrings as a way to make a statement. And partly it is because diamond circle earrings come in a variety of different styles, so you are sure to find some that match you perfectly.
• Journey diamond earrings are a big seller at SuperJeweler.com. The elegance of the journey curve is naturally beautiful and, frankly, no other diamond earrings go better with a little black dress.

Still, the ultimate guide is to know your style first. The shape of your face will have an effect upon how certain diamond earrings will work for you. If diamond circle earrings make your face look unusually thin, then perhaps journey diamond earrings give you the accentuation you need. Remember, jewelry should compliment your natural beauty, not try to change it.

At SuperJeweler.com, we carry a great selection of diamond earrings at a variety of prices, so you can look great at a price you can also feel great about.