The Thrill of the Hunt: Christmas Shopping at SuperJeweler
It’s that time of year again, the time to give and receive. Personally, I am never one to ask “What do you want under the tree?” I always choose what I want to buy people for the Holidays. Maybe that’s selfish, but the enjoyment I get from finding just the right item outweighs the rejection that sometimes follows. My wife or children have not always kept what I bought, but who cares? I like the hunt. Every December I will spend time in the vast SuperJeweler inventory storage area and decide what and how many items I want to buy. Yes, it is a bit easier for me, I can touch see and feel, but the results are the same. If my wife Nancy does not like something, back it goes, no questions asked, and she selects something else. The comfort of knowing that every purchase made at SuperJeweler comes with a no-questions-asked 60 day return policy makes things a little less nerve-wracking. So buy what you want knowing that we will always take the return or make an exchange if need be. We want you to make it easy for you to find that special gift for the people in your life.
I figure my success rate is about 50%. My wife has always said that if her husband was not in the jewelry business she would want him to be a shoe salesman.
This year, like all years, the later and later it gets the less energy and time you have to commit to finding the perfect gift, but not to fear, we’ve got a handy-dandy gift guide for everyone on your list to help ease at least some of your holiday stress. And don’t forget the stocking stuffers – we’ve got ‘em starting at just $7.00.
How about you, do you make a list of what you want or do you like to be surprised? Drop us a line and let us know!

