Super Jeweler

If you have been paying attention to the news lately, you may have seen that the price of gold is sky high at the moment, roughly $1,600 per ounce. This is a common occurrence actually. When economies slow, the price of gold goes up. It’s something that jewelers watch carefully so we can adjust prices if need be.

So what does that mean for the price of jewelry?

If you are a SuperJeweler customer, it doesn’t effect you at all really. Some jewelry stores adjust their prices when the price of gold goes up. At SuperJeweler, however, we make a commitment to keep our prices low and we do this in a number of different ways:

Different Types of Gold
A couple of years ago, we did a blog post on different types of gold. You can follow that link for a more detailed breakdown, but I’ll sum it up like this. The lower the karatage of the gold (i.e., 18k gold, 14k gold, 10k gold), the lower the ratio of 100% pure gold in the piece. For instance, 18k gold is 75% pure gold, while 10k gold is 41.6% pure gold.

SuperJeweler offers jewelry in 24k, 18k, 14k, and 10k gold for a few reasons. We believe our customers should have choices. If budget allows for 18k gold and that’s what our customer wants, that’s what she gets. If the customer loves the look of gold, but has a smaller budget or little concern about karatage, then she will be pleased with the 10k gold.

From our position, this allows us to maintain prices better in time of increased gold prices. That’s because a 10k gold ring has nearly half the amount of pure gold as an 18k gold ring. In that respect, the increase in gold prices only applies half as much, making it easier for us to absorb the change and keep prices lower for you, while still offering the same beautiful gold jewelry.

Metals Other Than Gold
Last year, we really started increasing our offerings in Silver Jewelry. We consistently get feedback from customers who enjoy it as an alternative to white gold or platinum. In that time, the silver jewelry section has really taken on a life of its own.

To that end we also offer other metals, too. Check out our Platinum Diamond Earrings, Titanium and Tungsten Wedding Bands, and even Stainless Steel Necklaces and Bracelets

We want you to have choices that are both adorable and affordable. That’s why we maintain a commitment to offering jewelry in metals in addition to gold.

Artisan Jewelry
If you have been following our Deal of the Day section, you will see that we have featured some gorgeous new jewelry from our Fashion Jewelry section. These pieces are SUPER affordable and include Murano glass pendants, bead jewelry, fine crystal jewelry, and even pretty white shell jewelry. The absence of gold in almost all of these pieces make them completely independent of changes in the price of gold, so you know that, despite the price of gold, these items will always remain very affordable.

At SuperJeweler, we have maintained a steadfast commitment to offering our customers beautiful jewelry at really low prices. We just want you to be assured that, even though the price of gold may be high right now, our prices at SuperJeweler are not. Shop with SuperJeweler today!