Recent surveys in a number of jewelry trade publications have told us something that we already knew: a majority of couples search for engagement rings together. Well over half of couples visit jewelry stores, both online and offline, together to find the right engagement rings, wedding bands, and/or bridal sets. Is it traditional? No. Is it the best way to ensure that, when the proposal is made, she gets the ring she wants on her finger for the rest of her life? Absolutely.

This is especially important this time of year. Any jeweler you talk to will tell you that Thanksgiving weekend is a VERY popular time for proposals. It’s usually when families are together and the groom-to-be has the opportunity to talk to his future father-in-law. It’s also the time when she can show here ring to her friends and family. If you are reading this post right now, it’s likely because you, or someone very close to you, is getting close to an engagement.

One of the biggest benefits of shopping with an online jeweler, such as SuperJeweler is that our selection goes much deeper than you will find at a mall store. While, on the surface, an engagement ring may seem just like a diamond solitaire and a ring, when you break it down into diamond cut, diamond weight, the type of metal, sizing, etc., having choices matters. And, of course, pricing matters, too. How many other jewelers do you know who would dare to offer clearance engagement rings?

If you have already been looking for engagement rings, you have no doubt also explored bridal sets and wedding rings. Because bridal sets and wedding rings (or wedding bands, if you prefer) get into more design options, it is even more important that the decision be made with input from the bride-to-be. Think of it as a opportunity to learn about more than just the bridal set or wedding ring you are looking for, but a way to know what might make a good jewelry gift in the future. It also sheds light on tastes in general, (i.e., classic versus modern, simple versus complex).

Some men can be a little detached from the wedding planning process, opting to let the bride create the wedding she wants. Still, being involved and sharing in the wedding jewelry process provides insight into why she loves the things she does. And these are lessons that will last as long as those diamond rings.

We’re hopeless romantics at SuperJeweler. We want you to have the perfect engagement ring (or bridal set, or wedding bands). And we hope that you put SuperJeweler on your list of places to shop for engagement rings…together.

1. Rick Says:
   October 20th, 2009 at 4:46 pm

   Don’t forget to take the time to research the benefits of each metal that are commonly used for wedding bands, wedding rings and engagement rings as well. And it is best to do that before you begin shopping.

   Keep in mind that platinum is expensive, but is naturally white and does not lose mass over time (so you can have a platinum ring refinished over and over). White gold is not naturally white and will look more yellow over time, so if you are looking for a white metal and platinum is not an option due to its price, then you may wish to consider palladium. Wedding bands made from titanium and tungsten look sleek, but neither metal can be sized.

   To learn more about the characteristics for the metals commonly used for wedding bands, visit http://www.novelldesignstudio.com/choosing_your_metal/index.php