Super Jeweler

SuperJeweler is so excited to offer a brand new feature at SuperJeweler.com: our Matching Wedding Bands creator!

The way it works is simple.

You can choose from eight (yes, EIGHT) different styles of matching wedding bands. Then you can select the type of metal you want, such as white gold or yellow gold in different karat options. You can select the widths for each ring, starting at 2mm. And you can choose the ring sizes. You can even set different values for the mens wedding band and the womens wedding band.

The best part of the new SuperJeweler Matching Wedding Bands creator is that, when you have picked the wedding bands you want, you get a 5% discount for purchasing a matching set!

That’s right. You get to create your own matching wedding bands and get a discount for doing it.

If you or someone you know is in the market for wedding bands, the timing could not be better. Check out our matching wedding bands now and start saving today!

You see makeover shows all the time. Some, like What Not To Wear, go into great detail to give you the tools to make informed choices about clothes and makeup. We’ve noticed, however, that these shows rarely talk about how to choose the right jewelry. Considering that jewelry is, by far, the most common accessory to any outfit, we though it would help if we offered our expertise in that area.

Here are just a few of the most common questions (and answers) when it comes to buying the perfect piece of jewelry.

Q: If you have larger features, should you wear smaller pieces of jewelry to create an illusion of smallness?
A. No. Wear jewelry that is scaled to your size. Wearing pieces of jewelry that are too small or too large create a comparison effect, not a complementary effect. You want your jewelry to look like a natural extension of yourself. Wearing jewelry that is scaled properly will do just that.

Q. Can the right earrings contour your face?
A. Yes. If you have a well-defined chin, you can minimize it with gemstone earrings set close to the ear. If your face is rounded, you can add the illusion of length with diamond earrings that have some drop to them, like journey diamond earrings. If you have a longer nose, try larger earrings, but ones that do not outline the earlobe.

Q. Should you avoid wearing rings if you have ugly hands?
A. No. Keep in mind, the degree of attractiveness in any part of the body is always subjective. Most times, we are our own worst critics anyway, right? Take an objective look at your hands and be honest with yourself; are your fingers more like sticks or sausages? Are your palms narrow or squared? Ask more question like this, and stay honest in your answers. When you have a good objective sense of your hands, pick diamond rings that share the same characteristics as your hands/fingers. Remember, you want your jewelry act as a natural extension of your person.

Q. Is it okay to mix different types of jewelry?
A. Absolutely. The key, as we have mentioned, is knowing your features and what will work with them. If you are choosing pieces that will complement your features, you can mix and match because you’re features are the point point of reference from which other pieces have been selected. So, if you want to wear emerald gemstone jewelry with pearls, you can.

Keep these tips in mind the next time you are shopping for jewelry and you should find that you are more satisfied with your selection. And keep coming back to the SuperJeweler Blog; we’ll be offering up tips and tricks like this from time to time.

Let’s face it, walking into a jewelry store is a lot like walking into a bank. People dressed in suits looking over guarded goods. You have to ask permission to touch the merchandise. And they often hide the price tag. How often have you loved a set of diamond stud earrings, then had them taken out of the case … only to get the sticker shock of a lifetime? We’ve all been there.

Now there is a new way to buy jewelry. It’s called One and Done from SuperJeweler. Here’s how it works.

Each day, we scan our inventory reports and find a list of items for which we only have one left in stock. Then we take an item from that list and mark it way down and put it on our One and Done page. As soon as it sells, it’s gone forever!

What does this mean for you? First, it means that you get another way to save money on some great jewelry; everybody loves that part. It also means that, every day, you have a new chance to get an item that has been a customer favorite. After all, there is only one left, right?

With the holidays coming up soon, everybody is looking for a deal. And every day, One and Done will feature new engagement rings, diamond earrings, fine gemstone jewelry, and more. Many of the items featured will be less than $100. It’s the perfect way to get something special for that special someone … especially if that special someone is you!

Check out SuperJeweler’s One and Done page now, bookmark it, and come back every day!

The rock was 32 carats. The price tag was $7.7 million. The deal was done on Wednesday, October 20, 2009 at Christie’s Auction House in New York.

The ring that the 32ct emerald cut diamond sat perched upon was formerly owned by Leonore Annenberg, billionaire philanthropist. To put 32 carats into perspective, the diamond was the size of a walnut. A WALNUT. In fact, the 32ct diamond was flanked by two other diamonds that were about 1.5 carats each – not too small in their own right.

On her 90th birthday, Annenberg treated herself to the mammoth ring. It didn’t show up in a beautiful blue box; rather, it was delivered by armed guards to her home in Rancho Mirage, CA.

We don’t normally use this space to talk about other people’s jewelry. The fact is, however, we can do this because we don’t have any 32ct diamond rings in stock. And you probably don’t have $7.7 million to drop on one.

We do, however, have 32 1ct diamond rings in stock at SuperJeweler.com. (Well, actually we have more than that, but we had this theme thing going, you know?)

Recent surveys in a number of jewelry trade publications have told us something that we already knew: a majority of couples search for engagement rings together. Well over half of couples visit jewelry stores, both online and offline, together to find the right engagement rings, wedding bands, and/or bridal sets. Is it traditional? No. Is it the best way to ensure that, when the proposal is made, she gets the ring she wants on her finger for the rest of her life? Absolutely.

This is especially important this time of year. Any jeweler you talk to will tell you that Thanksgiving weekend is a VERY popular time for proposals. It’s usually when families are together and the groom-to-be has the opportunity to talk to his future father-in-law. It’s also the time when she can show here ring to her friends and family. If you are reading this post right now, it’s likely because you, or someone very close to you, is getting close to an engagement.

One of the biggest benefits of shopping with an online jeweler, such as SuperJeweler is that our selection goes much deeper than you will find at a mall store. While, on the surface, an engagement ring may seem just like a diamond solitaire and a ring, when you break it down into diamond cut, diamond weight, the type of metal, sizing, etc., having choices matters. And, of course, pricing matters, too. How many other jewelers do you know who would dare to offer clearance engagement rings?

If you have already been looking for engagement rings, you have no doubt also explored bridal sets and wedding rings. Because bridal sets and wedding rings (or wedding bands, if you prefer) get into more design options, it is even more important that the decision be made with input from the bride-to-be. Think of it as a opportunity to learn about more than just the bridal set or wedding ring you are looking for, but a way to know what might make a good jewelry gift in the future. It also sheds light on tastes in general, (i.e., classic versus modern, simple versus complex).

Some men can be a little detached from the wedding planning process, opting to let the bride create the wedding she wants. Still, being involved and sharing in the wedding jewelry process provides insight into why she loves the things she does. And these are lessons that will last as long as those diamond rings.

We’re hopeless romantics at SuperJeweler. We want you to have the perfect engagement ring (or bridal set, or wedding bands). And we hope that you put SuperJeweler on your list of places to shop for engagement rings…together.

Any time you go to a jewelry store, whether an online site like SuperJeweler.com or your local mall store, you’ll see that jewelry comes in different types of gold. While 14k gold is, by far, the most common grade of gold, you can also commonly find 10k, 18k, 22k, and 24k gold.

So, just what are these different types of gold?

The karat count of gold is an indicator of the level of purity of the gold. The most pure gold is 24k gold. If you find an item that is 24k gold, it is 100% gold. The lower the karat of gold, however, the less gold it contains. For instance, 14k gold contains 50% gold. A breakdown of types of gold looks like this:

• 24k gold = 100% gold
• 22k gold = 91.7% gold
• 18k gold = 75% gold
• 14k gold = 50% gold
• 10k gold = 41.6% gold

So, the big question is: If it’s not all gold, what is the rest of it?

Remember when you learned about alloys in your high school chemistry class? That’s exactly what any gold less than 24k gold is: an alloy. (Refresher: An alloy is a compound of 2 or more metals.) In jewelry, alloys are formed with gold and, usually, copper and/or silver. In white gold, nickel is also commonly used.

What does all that mean anyway?

Well, it means a few things. As a rule, the higher the karat grade, the more the piece of jewelry will cost. That doesn’t mean, however, that all 24k gold jewelry will be expensive. In fact, SuperJeweler.com carries this lovely 24k Gold Overlay Natural Heart Shaped Leaf Pendant for just $39.95. At the other end of the scale, 10k gold will mean more affordable jewelry. With the economy what it is these days, more jewelers are increasing their stock of 10k gold jewelry so that customers have more budgetary choices. SuperJeweler.com carries dozens of promise rings in 10k white gold, for example.

As a jewelry seller, we want our customers to be as knowledgeable about what they are getting as possible; that starts with know your types of gold.

Recent news reports indicate that a majority of economists believe the recession is over. For most people, however, the effects of the recession will continue to linger. The recession has taught us a few things, though. It has taught us that turning off lights and watching the thermostat aren’t just good for the environment, but are also money savers. It has taught us that taking your lunch to work is a suitable alternative to going out to lunch everyday. Most importantly, it has taught us about value: how much you get for how much you spend.

One thing that has not changed, however, is that people still get married; they still have anniversaries; they still have birthdays; Mother’s Day and Valentine’s Day still come around. In short, regardless of the economy, we still celebrate special occasions. And we do it with gifts.

In times like these, jewelry becomes an even more valuable gift. This happens for a number of reasons:

• Jewelry retains its value during economic downturns. Ever wonder why you see 25 of those “We’ll buy your gold jewelry!” commercials every night? It’s because gold jewelry, diamond jewelry and fine gemstone jewelry retain their value better than … well … real estate, for example.
• Along with retaining its economic value, jewelry also retains its sentimental value. While flowers last a few days and candy gets eaten, jewelry is a gift that lasts a lifetime. It’s not just high-priced jewelry either. Years from now, you will look back at the engagement ring you received. You won’t see it as an inexpensive engagement ring, though. You’ll see it as a memento of that stage of your life, and how far your relationship has come.
• The choices available in jewelry are almost limitless. SuperJeweler.com, for instance, carries nearly 3,000 items in stock. They vary by carat weights, metal grades, and yes, by price. This ensures that you can find the perfect piece of jewelry for any occasion at a price you can afford … even in a recession.

While there is no single answer to fixing the economy, knowing about the value of jewelry in a down economy can help you make better gift-giving decisions…decisions that will last a lifetime.

For a few suggestion, we recommend items from our diamond stud earrings, wedding bands, and right hand diamond rings collections.